Communicate: the unique role of place-based housing associations to ensure the sector is understood and valued by politicians and stakeholders.

We will deliver this by

  • Building a quantitative evidence base on the social and economic impact of place-based housing associations on their residents, communities, and places. This will be guided by a new member steering group
  • Running an externally-faced campaign that builds understanding and support for the role of placebased housing associations. This will be guided by our communications network and our policy and public affairs network
  • Continuing to build our bank of case studies and residents’ stories on the impact of place-based housing associations
  • Building relationships with politicians and stakeholders and creating opportunities to talk about the role and impact of place-based housing associations. This will include:
    • Developing a general election strategy, guided by a new member steering group
    • Further work to embed our PlaceShapers’ political narrative as a resource for members
  • Influencing the direction of relevant government policy to ensure our members have access to support and funding that will enable them to deliver their place-shaping role, including on development, regeneration and energy efficiency
  • Producing tools and advice to support members to build understanding of their role and impact with local politicians and stakeholders.

Measuring success:

  • We have a strong narrative and evidence base that quantifies the role and impact of our members, which resonates with members and politicians
  • We have effective working relationships with key politicians in the main political parties and are seen as a partner they actively seek to engage with
  • We have clear asks of government that would enable our members to do more. These asks are supported by members and used in conversations with decision-makers
  • Members actively use the narrative, evidence base and tools we produce to engage their own stakeholders and politicians.