Monday 6 March, 2023
9.45am - 1pm
The housing sector is under the microscope. Widespread scrutiny is set to continue in 2023.
Any landlord could find themselves in the spotlight over a multitude of issues – so it is vital that communications teams are equipped to handle a crisis effectively.
In this PlaceShapers Communications Network Session, we’ll explore how communications professionals can prepare for a crisis, and the ways they can protect (and even enhance) their organisation’s reputation when a crisis hits in the media.
Drawing on real life examples, we’ll explore the fundamentals and cover:
- Why preparation is everything
- How proactively dealing with day-to-day issues can prevent a crisis
- The importance of internal communications
- A practical session with a journalist on responding
Crisis communications theory with consultant and coach Sue Fox looking at how to deal with different types of scenario and how preparation is everything.
Preventing a crisis with author of Crisis Communication Strategies Amanda Coleman who’ll explore how the right processes and training can stop a complaint or online criticism spiralling, top tips on how to work with the media and manage social media.
Practical session - Responding to a crisis
Top tips on drafting a reactive statement with national social affairs journalist Hannah Fearn (Independent, The I Paper, The Observer. Washington Post and others).
We’ll run a ‘live’ scenario to give delegates a chance to practice developing a response in real-time with lots of discussion and learning.
Panel discussion – questions and your chance to quiz the experts on your real-life challenges which we’ll ask you to submit in advance if you'd like to.
1pm - Close
Register now and get the date in your diary!
This session will be held on Zoom and joining instructions will be sent out on the morning of the event.