Monday 6 March, 2023
9.45am - 1pm
The housing sector is under the microscope. Widespread scrutiny is set to continue in 2023.
Any landlord could find themselves in the spotlight over a multitude of issues – so it is vital that communications teams are equipped to handle a crisis effectively.
In this PlaceShapers Communications Network Session, we’ll explore how communications professionals can prepare for a crisis, and the ways they can protect (and even enhance) their organisation’s reputation when a crisis hits in the media.
Drawing on real life examples, we’ll explore the fundamentals and cover:
- Why preparation is everything
- How proactively dealing with day-to-day issues can prevent a crisis
- The importance of internal communications
- A practical session with a journalist on responding
AGENDA
9.45am
Introductory remarks from host Bobbie Hough, Managing Director of Hough Bellis Communications and Joanna Charlton, communications lead at PlaceShapers.
10am
Crisis communications theory with consultant and coach Sue Fox looking at how to deal with different types of scenario and how preparation is everything.
10.30am
Preventing a crisis with author of Crisis Communication Strategies Amanda Coleman who’ll explore how the right processes and training can stop a complaint or online criticism spiralling, top tips on how to work with the media and manage social media.
11am
Practical session - Responding to a crisis
Top tips on drafting a reactive statement with national social affairs journalist Hannah Fearn (Independent, The I Paper, The Observer. Washington Post and others).
We’ll run a ‘live’ scenario to give delegates a chance to practice developing a response in real-time with lots of discussion and learning.
12.30pm
Panel discussion – questions and your chance to quiz the experts on your real-life challenges which we’ll ask you to submit in advance if you'd like to.
1pm - Close
Register now and get the date in your diary!
This session will be held on Zoom and joining instructions will be sent out on the morning of the event.
